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2011 Ford Parts trade promotion advertised through DM and an enclosed collector card prize response mechanism.Art Direction, Creative Direction, Photography2011 -
Self-mail Direct Mail to existing Honda Jazz owners to promote upgrading to the new 2012 model.Copywriting, Creative Direction, Design2011 -
Print Ad campaign focusing on two simple benefits of the Nilfisk vacuum cleaner – Its sheer sucking power and its unique allergy filter. The campaign didn't run but I had lots of fun writing the copy.Art Direction, Copywriting, Creative Direction2011 -
This was a major rebranding project for Betdaq.com in Dublin. From the logo and slogan all the way through to the website, press, radio and interactive advertising, the project reached an advanced stage before the plug was pulled.
Betdaq's USP centres on each way betting and being the easiest, most cost effective way of betting online.Copywriting, Creative Direction, Design2011 -
A Direct Mail piece sent to senior management at large companies around the globe to publicize Allianz's impressive list of capabilities in the provision of international corporate healthcare insurance policies.Art Direction, Copywriting, Creative Direction2011 -
Direct Mail, Microsite and Online Banners to advertise normally unused tickets for Ireland's national sports stadium to travel agents and tourism businesses for visitors to Dublin.Advertising, Art Direction, Copywriting2011 -
Direct Mail teaser 'ransom' notes in two stages to a database of existing and potential clients to drive them to a microsite where their customers were being 'held hostage'. In order to free the 'hostage' and win a prize, they had to enter their details.Art Direction, Copywriting, Creative Direction2011 -
A Direct Mail piece for The Sunday Business Post targeting overseas property owners. The client's rising readership figures prompted them to publicise the fact to their database of developers and property advertisers.
A sleeping mask sealed a simple card enclosed within a a clear plastic envelope.Art Direction, Creative Direction, Design2011 -
A Direct Mail pack offering the chance to win a holiday in Vegas plus the guarantee of Ford branded gifts for different levels of Ford Parts purchases.
The mechanism comprised of a roulette table collector chart with collectible tokens. The more tokens collected, the higher value the gifts – with the big prize being the all expenses paid holiday in Vegas for two.Art Direction, Copywriting, Creative Direction2011 -
This DM promotion coincided with the UEFA Championship League and offered the chance to win an all expenses paid trip and VIP tickets to see the final in Athens, Greece. A league chart was included and all runners up won Ford UEFA themed gifts and prizes.Art Direction, Creative Direction, Photography2011 -
Advertising, Art Direction, Photo Manipulation2010 -
A Direct Mail to international telecoms clients promoting LOGICA CMG's sms message routing technology. The technology's USP was 'direct messaging' which avoids circuitous routing of sms messaging.Copywriting, Creative Direction, Design2011 -
This national campaign had a duel function:
A. To launch and build awareness of the Irish Government's new Emergency
Planning Department
B. To build awareness of the impending arrival of the Emergency Handbook
in every home and of the new website.Art Direction, Creative Direction, Design2011 -
A campaign to promote an updated range of Bewleys teas targeting women in a variety of women's magazines.Art Direction, Copywriting, Creative Direction2011 -
Direct Mail campaign to promote Ford commercial vehicle servicing.Art Direction, Creative Direction, Photography2011 -
This was a three part DM and and microsite campaign to promote and drive sales of a nutritional supplement range from Fresenius Kabi targeting owners/managers of retirement homes. The promotion centred around a purchase prize offer scheme with recipients being driven to an online registration and product ordering website.Art Direction, Creative Direction, Design2011 -
Campaign Ideas for PFH Technology – Part of a new business pitch.
They are photoshop visuals that were not executed.Advertising, Art Direction, Creative Direction2011 -
A Direct Mail and Microsite information and registration site for a new financial services online system targeting insurance brokers. Features illustration by Gail Armstrong (UK).Art Direction, Creative Direction, Design2011 -
Direct Mail Invitation to high income earners to test drive the new Audi A8 for 3 days. The personalised invite included a code number. The code number was all the recipient needed to register on a specially designed microsite for the test drive.Art Direction, Creative Direction, Design2011 -
A Direct Mail and online digital campaign to promote the Samsung LED C9000 ultra-thin 3D TV. At only 7.98mm it is one of the thinnest TVs on the planet.Copywriting, Creative Direction, Multimedia2011 -
Corporate ID Re-branding for a business system analysis company based in Ireland.Copywriting, Design, Typography2011 -
A Direct Mail piece targeting the hotel/hospitality sector to promote the high-speed reaction time Radionics provide to emergency requests for parts.Art Direction, Copywriting, Creative Direction2011 -
A Direct Mail piece designed to secure meetings at large companies with a company car fleet for the Audi Fleet Sales team.Art Direction, Copywriting, Design2011 -
Speculative Point of Sale campaign for Irish Distillers launch of Tullamore Black in Hungary.Art Direction, Copywriting, Digital Imaging2011 -
To refresh a both the brand and marketing communications of one of Dublin's leading Casinos.Copywriting, Creative Direction, Design2011 -
This campaign was designed to make customers of Advance Pitstop more aware of the dangers of not upgrading their tyres on a regular basis. The database target audience was hit with DM and walk-in customers were exposed to large POS posters.Art Direction, Copywriting, Creative Direction2011 -
Various mixed media traditional Illustrations and Art done mainly in my spare time on paper, board and canvas.Fine Arts, Illustration, Visual Arts2010 -
Photography with models on a beach in Ireland.Photography2011
Projects
